Shoring up a Client’s Position as Leader in its Field

Challenge:  One of the world’s premiere strategic branding companies specializing in language simplification came to the Podesta Group hoping to share its expertise and revolutionary communications simplification tool with federal agencies sorely in need of plain-spoken federal forms.

Strategy:  Raise the profile of the company and its work through media placements in key outlets consumed by federal decision-makers.  Couple the media work with high-value, high-yield meetings in the agencies and on Capitol Hill to position the client as a leader in the good government arena.

Result:  Bolstered their corporate profile by engaging the DC media and landing high-profile placements in The Washington Post, Federal Times, Federal News Radio, CNN and other national and government-focused news outlets. Within the first year, three large new federal contracts were awarded, with several others still pending.