Defending Data Companies from Consumer Protection Regulation
Challenge: One of the world’s leading providers of professional information and online workflow solutions approached the Podesta Group seeking strategic guidance and Capitol Hill outreach on their key issues, including privacy regulation.
Strategy: Develop and execute a message strategy that communicated the business-to-business services the company provides and convince lawmakers that these services ought to not be regulated by Consumer Financial Protection Agency (CFPA) legislation.
Result: Through an all-hands-on-deck approach, the Podesta Group successfully protected the non-financial company from regulation by the new Consumer Financial Protection Bureau, created in the Dodd-Frank financial reform legislation.