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Putting a Local Face on National Issues
One of the leading providers of private,
for-profit postsecondary education called on the Podesta Group
to provide crisis communications counsel and hands-on government
relations expertise after being thrust into the spotlight
in a national media and policy crisis. We initiated a comprehensive
communications plan and an all-out, shoe-leather government
relations campaign to educate every member of the House Education
Committee about the positive aspects of the industry. We engaged
targeted Members of Congress not just on Capitol Hill, but
also in their home districts by facilitating a series of site
visits to give Members a firsthand look at the schools they
represented and the students that benefited. We also created
a monthly e-newsletter highlighting our client’s activities
as well as the achievements of students and faculty around
the country.
The Podesta Group took this client
from that initial swirl of controversy and transformed the
company’s brand in Washington into one of influence
and credibility with key policymakers on both sides of the
aisle. In addition to the industry receiving praise from House
Education Committee leaders, we were also successful in achieving
our client’s number one priority – the permanent
repeal of a rule on distance learning that could have negatively
impacted our client’s future growth.
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