In the aftermath of the 2010 congressional elections, President Obama hit the reset button on regulatory policy, announcing a government-wide review of federal rules — from those already on the books to those in the works.
Now, with the 2012 election campaign underway, companies and other concerned organizations have a unique opportunity to hit the send button on their recommendations for regulatory reforms.
When the House and Senate broke for their two-week April work period, they achieved something that few thought possible – a Rose Garden signing by President Obama of a major piece of bipartisan legislation: the JOBS Act. Last week, Democrats, Republicans and entrepreneurs flanked the president and in his remarks, he called the new law a “game changer.” He’s right.
One thing separates a winning campaign or a successful media interview from one that isn’t: the right message.
Now, even a great message won’t result in success every time. Circumstance and messenger play a role. (Quick: Try to think of a message good enough to turn Eric Massa’s congressional exit into a positive, and, “It was just a tickle fight,” has been taken. Time's up.)
But there’s no question that a weak message will render even the best communicators ineffective, pushing their goals out of reach.